Baseball/bean Clinic

Every time I see the gaping maw of Youkilis anticipating that tasty spoon of beans, I smile. But it’s not because of his name. Youkilis reminds me of the phrase “you kill us,” no matter how it’s pronounced. (Maybe that’s his edge with opponents.) It’s because of the position he’s found himself in. This is about endorsing beans – B&M beans at that – and when you decide to sell your being so someone else can sell beans, you do what you’re told during the photo shoot.

Here’s what I like:

1. How unnatural can a mouth look? Look at his. It’s a product of agency producers and an overworked photographer. In that mouth I hear the words “open as wide as you can,” “look tough,” and “don’t forget to smile!” I’m not sure how much they’re paying you, Kevin, but your mouth is indelibly imprinted in my brain’s scary memory place.
2. “Where the hell is YouKilis? ”
   “He’s sitting at the top of the stadium, sir, eating a can of beans.”
   “We have a game on! What the hell is he doing in the stands?!”
3. Kevin is eating from a can. It’s not even a bowl. What an animal! In their zeal to promote product, agency producers once again forget that their prop is actually a person with feelings.
4. B&M Nation?
5. And what’s with the light in the picture? The best photos appear to have one source of light. This has all sources, thus, it’s not one of the best photos.